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    About
    Published fortnightly, The Great Eastern Mail (GEM) is south-east Gippsland’s premier suburban FREE Community Newspaper. Distributed to 14500 homes (letterboxes), businesses and selected depot drops, including General Stores, Petrol Stations (within the region), with multiple re-drops over the period of the month.
    The Great Eastern Mail is truly independent, supporting local businesses, environmental and community issues. The GEM are happy to provide editorial assistance and support to all advertisers and community endeavours across the region in the form of ‘Business Profiles’, FREE of charge.

    The Great Eastern Mail has a captured audience based on the geographical market in which it is distributed.
    With a combined population of 36631, incorporating the regions of greater Bairnsdale, Paynesville, Johnsonville, Nicholson, Swan Reach, Metung, Lakes Entrance, Omeo, Nowa Nowa, Orbost, Cann River and Mallacoota.

    The GEM has the ability to a broad range of readers regardless of life cycle stage. It contains a large penetration of a broad cross-section of people, whether married or de-facto, young and old, home owners or tenants. It embraces a broad interest into the happenings and events within the whole community. The audience is exposed to interesting and provoking journalism across all spheres of life. Delivered monthly, FREE.