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The era of single/medium advertising campaigns is over and for good reason. Evidence over the past twenty five years shows multi-platform campaigns outperform single/medium campaigns at building brands and driving sales. It also shows newspapers play a strong role in delivering these outcomes.
In today’s complex multi-media world, newspapers offer considerable advantages that work best in combination with other media, especially television. Newspapers reinforce messages in other media, have unique advantages in building reach and provide additional depth to a campaign on both informational and action measures. In short a combination of print and digital will amplify your message.
No other local media has the capacity to connect, engage, and ignite discussion like The Border Mail. Our history is unrivaled, our future exciting. We are now more than just a paper. We are digital, mobile, and social, with the power to share our stories with the world.
With a diverse suite of products available, we can offer an extensive range of print and digital options that can be tailored to fit the audience you wish to target within the budget you are working with.
Albury-Wodonga is one of Australia’s major inland urban centres. The twin cities, straddling the border of New South Wales and Victoria are important centres for employment, health, education and retail.