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    The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.

    Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.

    Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.

    The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.

    Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.

    Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.